产品

Vivino

含 AI成熟标杆

为葡萄酒爱好者提供酒标扫描、社区评分、个性化推荐及葡萄酒购买服务。

vivino.com Google Play App Store电商与零售 / 购物助手与优惠

AI 竞品立项评估
桌面端
移动端
月访问
3.6M
上升0.5%环比2026 年 10 月
公开收入
未公开
暂无公开收入证据
入门价
免费
没有月付订阅价
创作者
Heini Zachariassen
@heinizach· 13.9K 关注
首次发布
15 年前
2010-11-28 · 估算

访问

月访问数据截至 2026 年 10 月
事件11 个变化

营销动作

发布、搜索与内容、引荐、促销
  • Vivino 在 Product Hunt 发布发布

    Never forget another wine

    2014 年 11 月 12 日 · 12 年前原文证据

  • Vivino 在 Product Hunt 发布发布

    Discover new wine

    2014 年 3 月 3 日 · 12 年前原文证据

  • 在 App Store 发布发布

    Vivino helps you discover, choose, and buy the right wine. Join over 70 million wine lovers who use Vivino to scan labels, track their tastes with ratings, and buy wines directly in the app. From casual sippers to seasoned collectors, Vivin

    2011 年 1 月 18 日 · 15 年前发布页

  • 在 Google Play 发布发布

    Scan any bottle and discover ratings, reviews, and food pairings.

    2010 年 11 月 28 日 · 15 年前发布页

商店数据

Google Play · App Store
Vivino: Drink the Right Wine
Vivino: Drink the Right Wine Google Playv2026.31.0Teen

Scan any bottle and discover ratings, reviews, and food pairings.

Vivino ApSFood & Drink
最近更新 4 个月前
评分
★ 4.69231.4K 个评分
安装规模
10,000,000+至少 10M 次安装
价格与内购
免费内购 $4.99 - $57.00 per item
首次上架
2010-11-28商店公开档案
星级评分分布(1★–5★)5星占比 77% · 1星差评 1%
5
77%
4
19%
3
1%
2
1%
1
1%
商店宣传与界面截图(8 张)
最近更新日志 (v2026.31.0)

The newest version of the app allows you to control your Followers list even more so you can stay safe while using Vivino. You can prevent unwanted users from following you and seeing your profile, as well as manage blocked users from your settings. As always, if you have any feedback or suggestions, please let us know.

Vivino’s wine app helps you discover, choose, and buy the right wine. Join over 70 million wine lovers who rely on Vivino’s wine finder and wine identifier to build a smart wine cellar inventory, log every wine rating, and stay on top of their wine cellar collection with our effortless wine tracker. From casual red wine sippers to seasoned sommeliers and natural wine collectors, Vivino helps you explore the world of wine online with millions of wine ratings and reviews from wine tastings across 16 million wines, 245,000 wineries, and over 500 wine sellers. From Label Scanner To Wine Searcher • Snap any wine label or list to instantly reveal wine rating, reviews, and food pairings, then use our wine finder to pinpoint the ideal wine bottle for your taste. Buy the Right Wine • Shop wines in-app through our online store of vetted wine merchants, get personalized picks from 70 million wine shopper ratings, and alcohol delivery with a first-order online shopping discount. Understand your Wine Tastes • Log the grapes, styles, and wine making regions you love or loathe to unlock personalized wine drinking suggestions and a Match for You score predicting your taste. Your Personal Wine Journal • Capture every wine tasting from your Vivino wine subscription with personal ratings, reviews, and tasting notes, and mark favorite drinks to preserve the memories behind each wine bottle. Wine Tracker • Vivino’s wine tracker lets you add bottles to your wine cellar, view ideal drinking windows, and sort your collection by quantity, vintage, or readiness to drink. From scanning to drinking wine, Vivino is your one-stop shop for discovering, learning about, and drinking the right wine for every occasion. Need help or have a question? Email us at support@vivino.com so we can reply directly, as we cannot respond to questions left in Google Play reviews.

Vivino: Drink The Right Wine
Vivino: Drink The Right Wine App Storev2026.30.017+
Vivino ApSFood & DrinkShopping· 支持 14 种语言
最近更新 4 个月前
评分
★ 4.84133.3K 个评分
上月新增评分
—
价格与内购
免费内购数据未同步
首次上架
2011-01-18235 MB
星级评分分布(1★–5★)5星占比 89% · 1星差评 1%
5
89%
4
9%
3
1%
2
0%
1
1%
最近更新日志 (v2026.30.0)

What's new: - Your digital Cellar got a big upgrade. Get a complete overview of your wines broken down type, grapes, regions and drinking windows - Your personal AI Sommelier got a facelift. It's now quicker to respond, knows more about your history and has a new look. - Finding wines to buy just got easier. Our revamped Shop screen has a fresh new design, faster browsing, and better search for buyable wines. - Share your rating with friends outside the Vivino app. Turn it into a post in one tap, because wine is more fun when you share it.

Vivino helps you discover, choose, and buy the right wine. Join over 70 million wine lovers who use Vivino to scan labels, track their tastes with ratings, and buy wines directly in the app. From casual sippers to seasoned collectors, Vivino makes it easy to explore the world of wine with millions of ratings and reviews across 16 million wines, 245,000 wineries, and over 500 shoppable merchants. Scan, Search, and Find Your Next Favorite • Snap a photo of any wine label to unlock ratings, reviews, tasting notes, and food pairings • Scan full restaurant wine lists to quickly spot the best bottles for your taste • Search by grape, region, style, or dish – from Cabernet to Caldo Verde Buy the Right Wine • Shop for wine directly in the app from Vivino’s vetted network of top-rated wine merchants • Get personalized wine picks based on your taste and insights from 70 million wine lovers • Get money off your first order just for giving us a try Understand your Tastes • Record which styles, grapes, and regions you love (or loathe!) • Get personalized suggestions based on your wine ratings and preferences • See a ‘Match for You’ score for whether you’ll like the wine or not Your Personal Wine Journal • Keep a record of every wine you’ve tried, with your own ratings, reviews, and notes • Mark wines as favorites and track the memories tied to each bottles Track Your Collection • Add bottles to your cellar to keep track of what you own and when to drink them • Sort by quantity, vintage, or drinking status to manage your collection over time Join the World’s Largest Wine Community • Learn from 70 million wine lovers who share real reviews, photos, and insights • Follow friends and experts to discover new favorites • Share your own experiences through ratings, photos, and tasting notes Stay in the Know • Get alerts for discounts, personalized picks, and order updates • Receive weekly highlights with new wines that match your profile From scanning to sipping, Vivino is your one-stop shop for discovering, learning about, and enjoying the right wine for every occasion. • Privacy policy: https://www.vivino.com/privacy • Terms of use: https://www.vivino.com/terms Please note that we’re unable to respond to questions or comments left in App Store reviews. For support or assistance, contact us at support@vivino.com.

商店图标、评分分布、安装量级与宣传截图同步自 Apple App Store、Google Play 与 Chrome 应用商店。

流量来源

2026 年 10 月

访问构成

渠道

  • 自然搜索58%
  • 直接访问27%
  • 外部引荐5%
  • 付费搜索5%
  • 其他5%

国家/地区

  • 美国20%
  • 法国9%
  • 意大利7%
  • 英国6%
  • 巴西5%

搜索

站点权重 80域名注册 2007-10-25

关键词月搜索量
daily red290.2K
vivino48.5K
vivino+3,310
tenuta rocca neira420
shini alexandruli vivino380

流量数据:Vaneform

定价

Premium
未知

试用:未提供 · 观察于 2026-11-11 · 原定价页

最近一次价格变化 · 11 月 11 日:新增套餐 Premium查看变化记录

页面与变化

开始记录于 2014-03-03

关键页面

每周快照

变化

  1. 11 月 11 日 · 3 天前

    新增产品形态:网页端功能

    —→web

    当时 月访问 3.6M同期还有 10 个动作
  2. 11 月 11 日 · 3 天前

    新增套餐 Premium套餐

    —→—

    当时 月访问 3.6M同期还有 10 个动作
  3. 11 月 1 日 · 13 天前

    首页主标题(H1)改为「Shop top-rated wines」定位

    Bestsellers in Nevada→Shop top-rated wines

    当时 月访问 3.6M同期还有 10 个动作
  4. 11 月 1 日 · 13 天前

    新增采用技术栈:AppNexus功能

    —→AppNexus

    当时 月访问 3.6M同期还有 10 个动作
  5. 11 月 1 日 · 13 天前

    新增采用技术栈:Criteo功能

    —→Criteo

    当时 月访问 3.6M同期还有 10 个动作
  6. 11 月 1 日 · 13 天前

    移除技术栈:Google Publisher Tag功能

    Google Publisher Tag→—

    当时 月访问 3.6M同期还有 10 个动作

设计

首屏视觉分析与 :root CSS

白底商品目录以整齐的四列酒款卡片呈现,深色无衬线标题搭配绿色圆角购买按钮,评分与价格信息清楚可读。

首屏预览 · 点击放大

首屏讲了什么与转化路径

“Popular in Utah”

顶部双层导航下排列商品标题与四列酒款卡片,商品图、评分价格和绿色加入按钮纵向对齐。

首屏转化路径:标题下方大幅产品界面 + 真人摄影或实景视频 → 首屏直接输入或试用 · 配合用户头像叠放与评语建立信任

色板 · 点击复制

五维设计评分6.9 / 10
字体与排版
7.0
色彩与对比
7.0
构图与留白
8.0
细节与工艺
7.0
风格辨识度
5.0

结构

字体
GraphikWeb
主视觉
真人摄影或实景视频
信任背书
用户头像叠放与评语
导航
顶部通栏导航
明暗与密度
浅色 · 适中
圆角与层级
大圆角 · 细线分层
预览 AI 设计说明全文(含 :root CSS 变量与版式规则)只写风格参数,禁止复刻该产品的品牌名、标志、文案与图片
# 设计说明:企业稳重(兼备柔和友好)

蓝色系、规范网格、客户标志墙与合规徽章,强调可信。

## 设计参数

```css
:root {
  --background: #ffffff;
  --surface: #f2f2f2;
  --foreground: #111111;
  --muted-foreground: #777777;
  --accent: #00845f;
  --radius: 16px;
  --font-heading: "GraphikWeb", ui-sans-serif, system-ui, sans-serif;
  --font-body: "GraphikWeb", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面积配比:背景 #FFFFFF(约 78%) · 面板 #F2F2F2(约 10%) · 正文 #111111(约 6%) · 次要文字 #777777(约 3%) · 强调 #00845F(约 3%)。背景与面板占绝大部分面积,强调色只用于主按钮与当前激活状态。

## 版式与转化结构

- 首屏版式:标题下方大幅产品界面
- 导航结构:顶部通栏导航
- 明暗与密度:浅色 · 适中
- 圆角与层级:大圆角;不用阴影,用细线与留白区分层级
- 主视觉载体:真人摄影或实景视频
- 转化动作:首屏直接输入或试用 · 信任背书采用用户头像叠放与评语
- 标题切入点:品类定位锚点
- 首屏组件特征:首屏大幅产品界面、数据指标栏
- 空间布局拆解:顶部双层导航下排列商品标题与四列酒款卡片,商品图、评分价格和绿色加入按钮纵向对齐。
- 视觉特征总结:白底商品目录以整齐的四列酒款卡片呈现,深色无衬线标题搭配绿色圆角购买按钮,评分与价格信息清楚可读。

## 避免

- 俏皮插画
- 高饱和撞色
- Visual novelty that obscures the value proposition

请按上面的设计参数与版式实现界面:颜色只用这些变量,强调色只给主要操作与当前状态。只采用这种风格,禁止复刻任何参考产品的品牌名、标志、文案与图片。

问题与证据

Vivino 的价格是多少?
Premium: 未知. 观察于 2026-11-11。 当前计费条件、用量限制与税费以来源页面为准。来源
Vivino 的网站访问量是多少?
Vaneform 估算 2026-10 网站访问量为 3.6M。访问量包含重复访问,付费客户数与收入需分别查看对应证据。来源

同分类研究对象

电商与零售 / 购物助手与优惠

这些产品属于同一目录分类。选型时请进一步核对客户任务、功能与部署要求。

查看「购物助手与优惠」全部产品与定价基准 →