产品

Zepeto

以虚拟形象为基础的社交世界,让社区用户彼此交流、探索自我表达并参与虚拟世界活动。

zepeto.me Google Play App Store创作者与社区 / 社交网络与应用

AI 竞品立项评估
桌面端
移动端
月访问
354.3K
下降3.5%环比2026 年 9 月
公开收入
未公开
暂无公开收入证据
入门价
免费
没有月付订阅价
创作者
Eunseok Chae
未关联社交账号
首次发布
8 年前
2018-03-01 · 估算

访问

月访问数据截至 2026 年 9 月 · 2026 年 10 月待更新
事件3 个变化

营销动作

发布、搜索与内容、引荐、促销
  • 在 Product Hunt 发布发布

    Create and sell clothes to 140 million avatars from home

    2020 年 4 月 23 日 · 6 年前发布页

  • 在 Product Hunt 发布发布

    Create a 3d animated version of yourself

    2018 年 11 月 27 日 · 7 年前发布页

  • 在 Google Play 发布发布

    Your Avatar, Endless Fun

    2018 年 8 月 29 日 · 8 年前发布页

  • 在 App Store 发布发布

    Play the Universe. ZEPETO. Welcome to ZEPETO, a place where virtually anything is possible! [Explore Worlds] Thousands of virtual worlds to play together with friends. From K-pop and music to fashion, anime and role-play, there's something

    2018 年 3 月 1 日 · 8 年前发布页

商店数据

Google Play · App Store
ZEPETO: Avatar, Connect & Live
ZEPETO: Avatar, Connect & Live Google Playv4.28.000Teen

Your Avatar, Endless Fun

Naver Z CorporationEntertainment
最近更新 4 个月前
评分
★ 4.603.1M 个评分
安装规模
100,000,000+至少 100M 次安装
价格与内购
免费内购 $0.29 - $409.99 per item
首次上架
2018-08-29商店公开档案
星级评分分布(1★–5★)5星占比 82% · 1星差评 5%
5
82%
4
7%
3
4%
2
2%
1
5%
商店宣传与界面截图(7 张)
最近更新日志 (v4.28.000)

- We’ve made improvements to make your ZEPETO experience even more enjoyable and comfortable.

Play the Universe. ZEPETO. Welcome to ZEPETO, a place where virtually anything is possible! [Explore Worlds] Thousands of virtual worlds to play together with friends. From K-pop and music to fashion, anime and role-play, there's something for everyone. [Community of Friends] The metaverse is at your fingertips - experience it anywhere, anytime on your mobile device. Meet new people all over the world with the same interests as you, and stay connected in chat and feed. Join thousands tuning in to avatar livestreams real-time. [Customize Your Avatar] Style your avatar any way you want, bringing another you to life. Choose from an infinite amount of the trendiest clothes, hair styles, accessories, makeup and more. Dress up your character with user-made items, well-known brands, and luxury styles! [Become a Creator] Don't see something you like in our shop? Bring your creativity to life by designing and selling new fashion or lifestyle items yourself in ZEPETO Studio! Or build your own games and worlds for other users to play. [Go LIVE!] Start your VTuber journey on ZEPETO! Easily create your unique avatar for free and begin streaming live on mobile and PC. [New Social Content Daily] New photos, videos, trends and events to experience everyday – including top brand, artist, and influencer collaborations. Join the latest social challenges – create your own content for the chance to be featured or win prizes! [Join ZEPETO Premium] Join our premium membership program to receive special benefits like priority review for created items, 70 monthly ZEM credits, exclusive items and more.

ZEPETO: Avatar, Connect & Live
ZEPETO: Avatar, Connect & Live App Storev4.28.10012+
NAVER Z CorporationSocial NetworkingEntertainment· 支持 14 种语言
最近更新 4 个月前
评分
★ 4.65530.4K 个评分
上月新增评分
—
价格与内购
免费内购数据未同步
首次上架
2018-03-01509 MB
星级评分分布(1★–5★)5星占比 83% · 1星差评 4%
5
83%
4
8%
3
4%
2
1%
1
4%
商店宣传与界面截图(6 张)
最近更新日志 (v4.28.100)

- We’ve made improvements to make your ZEPETO experience even more enjoyable and comfortable.

Play the Universe. ZEPETO. Welcome to ZEPETO, a place where virtually anything is possible! [Explore Worlds] Thousands of virtual worlds to play together with friends. From K-pop and music to fashion, anime and role-play, there's something for everyone. [Community of Friends] The metaverse is at your fingertips - experience it anywhere, anytime on your mobile device. Meet new people all over the world with the same interests as you, and stay connected in chat and feed. Join thousands tuning in to avatar livestreams real-time. [Customize Your Avatar] Style your avatar any way you want, bringing another you to life. Choose from an infinite amount of the trendiest clothes, hair styles, accessories, makeup and more. Dress up your character with user-made items, well-known brands, and luxury styles! [Become a Creator] Don't see something you like in our shop? Bring your creativity to life by designing and selling new fashion or lifestyle items yourself in ZEPETO Studio! Or build your own games and worlds for other users to play. [Go LIVE!] Start your VTuber journey on ZEPETO! Easily create your unique avatar for free and begin streaming live on mobile and PC. [New Social Content Daily] New photos, videos, trends and events to experience everyday – including top brand, artist, and influencer collaborations. Join the latest social challenges – create your own content for the chance to be featured or win prizes! [Join ZEPETO Premium] Join our premium membership program to receive special benefits like priority review for created items, 70 monthly ZEM credits, exclusive items and more. ----- Note: The ZEPETO Premium(Monthly price: $3.99 US/monthly) will be charged to App Store Account at confirmation of purchase. Subscription automatically renews unless auto-renew is turned off at least 24 hours before the end of the current period. Account will be charged for renewal within 24 hours prior to the end of the current period at the rate of the selected plan. You may manage your subscription and auto-renewal may be turned off by going to 'Settings' after purchase. - Terms and Use : https://support.zepeto.me/hc/articles/360047786633 - Privacy Policy : https://support.zepeto.me/hc/articles/360050411493

商店图标、评分分布、安装量级与宣传截图同步自 Apple App Store、Google Play 与 Chrome 应用商店。

流量来源

2026 年 9 月

访问构成

渠道

  • 直接访问42%
  • 自然搜索39%
  • 外部引荐10%
  • 社交媒体7%
  • 其他1%

国家/地区

  • 美国18%
  • 韩国14%
  • 印度尼西亚13%
  • 越南9%
  • 印度5%

搜索

站点权重 —域名注册 2018-01-29

关键词月搜索量
zepto366K
zepeto34.1K
제페토6,960
zepeto world810
zepeto studio490

流量数据:Vaneform

定价

公开价格:Free来源资料原文,套餐结构在官网快照后识别。

页面与变化

开始记录于 2018-11-27

关键页面

每周快照

变化

  1. 11 月 12 日 · 昨天

    不再提到产品形态:Android 应用功能

    android→—

  2. 11 月 12 日 · 昨天

    不再提到产品形态:iOS 应用功能

    ios→—

  3. 11 月 12 日 · 昨天

    首页定位改为「ZEPETO」定位

    Another me in another universe→ZEPETO

设计

首屏视觉分析与 :root CSS

白色顶栏与宽幅紫蓝游戏场景形成鲜明对比,Noto Sans 标题叠在虚拟角色与群像背景上,首屏下方留白充足并露出世界卡片。

首屏预览 · 点击放大

首屏讲了什么与转化路径

“Would you like to join?”

顶部白色导航横贯页面;主视觉横幅左侧放标题与 Enter 按钮,右侧突出虚拟角色,下方接世界卡片栏。

首屏转化路径:左文右图 + 3D 建模或立体材质对象 → 免费开始 / 立即注册 · 配合首屏直接展示真实生成作品建立信任

色板 · 点击复制

五维设计评分7.4 / 10
字体与排版
7.0
色彩与对比
8.0
构图与留白
8.0
细节与工艺
7.0
风格辨识度
7.0

结构

字体
Noto Sans
首屏版式
左文右图
主视觉
3D 建模或立体材质对象
信任背书
首屏直接展示真实生成作品
导航
顶部通栏导航
明暗与密度
浅色 · 适中
圆角与层级
中圆角 · 细线分层
预览 AI 设计说明全文(含 :root CSS 变量与版式规则)只写风格参数,禁止复刻该产品的品牌名、标志、文案与图片
# 设计说明:柔和友好(兼备高饱和潮酷)

低饱和粉彩、大圆角与圆润字体,配友好的插画,面向大众用户。

## 设计参数

```css
:root {
  --background: #ffffff;
  --surface: #f5f5f6;
  --foreground: #292930;
  --muted-foreground: #737373;
  --accent: #6636c9;
  --radius: 8px;
  --font-heading: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面积配比:背景 #FFFFFF(约 68%) · 面板 #F5F5F6(约 8%) · 正文 #292930(约 7%) · 次要文字 #737373(约 5%) · 强调 #6636C9(约 12%)。背景与面板占绝大部分面积,强调色只用于主按钮与当前激活状态。

## 版式与转化结构

- 首屏版式:左文右图
- 导航结构:顶部通栏导航
- 明暗与密度:浅色 · 适中
- 圆角与层级:中圆角;不用阴影,用细线与留白区分层级
- 主视觉载体:3D 建模或立体材质对象
- 转化动作:免费开始 / 立即注册 · 信任背书采用首屏直接展示真实生成作品
- 标题切入点:目标人群点名
- 首屏组件特征:首屏大幅产品界面、插画
- 空间布局拆解:顶部白色导航横贯页面;主视觉横幅左侧放标题与 Enter 按钮,右侧突出虚拟角色,下方接世界卡片栏。
- 视觉特征总结:白色顶栏与宽幅紫蓝游戏场景形成鲜明对比,Noto Sans 标题叠在虚拟角色与群像背景上,首屏下方留白充足并露出世界卡片。

## 避免

- 纯黑大面积
- 直角
- 等宽字体

请按上面的设计参数与版式实现界面:颜色只用这些变量,强调色只给主要操作与当前状态。只采用这种风格,禁止复刻任何参考产品的品牌名、标志、文案与图片。

问题与证据

Zepeto 的网站访问量是多少?
Vaneform 估算 2026-09 网站访问量为 354.3K。访问量包含重复访问,付费客户数与收入需分别查看对应证据。来源
Zepeto 是什么产品,支持哪些平台?
Zepeto 归属「社交网络与应用」赛道:ZEPETO 是一个以虚拟形象为基础的社交世界,让社区用户彼此交流、探索自我表达并参与虚拟世界活动。。 支持平台包括:移动应用。

同分类研究对象

创作者与社区 / 社交网络与应用

这些产品属于同一目录分类。选型时请进一步核对客户任务、功能与部署要求。

查看「社交网络与应用」全部产品与定价基准 →