Creators

Evan Spiegel

CEO, Snapchat

@evanspiegel @buycustomgeofil 986.8K X followersbuycustomgeofilters.com First product launched 10y ago

Total monthly visits
695.3K
Up27.7%MoMSep 2026SPECS accounts for 88%
Public revenue
Undisclosed
No public revenue across products
Products
4
Since Sep 2016
Latest launch
5mo ago
SPECS613.6K visits/mo
100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic

Portfolio · Last 12 months
Monthly visitsLog scale

Products

Products and research metrics
ProductVisits · SepActions
SPECSSee your world through a new Lens613.6K
SpectaclesSee your world through a new Lens79.3K
PixyMeet Pixy: Snap's Friendly Flying Camera<5K
Yellow by SnapWe contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.—

Timeline

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products
  1. Jun 16 · 5mo ago

    • SPECS launchedNew product

  2. Apr 29, 2022 · 4y ago

    • Pixy launchedNew product

  3. May 29, 2018 · 8y ago

  4. Sep 24, 2016 · 10y ago