Products

SPECS

Established Leader

See your world through a new Lens

specs.com App StoreHardware & Physical Products / Consumer Electronics & Accessories

AI Benchmark
Desktop
Mobile
Monthly visits
613.6K
Up52.0%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Evan Spiegel
@evanspiegel· 986.8K followersCo-created with Olivier Plante
Launched
5mo ago
2026-06-16 · Est.

Traffic

Last 12 months
Monthly visitsData through Sep 2026 · Oct 2026 pending
Events1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on App StoreLaunch

    Meet SPECS, a computer built into see-through augmented reality glasses. Our vision is to make computing more human by helping you learn, work, play, create, and get things done together in the world around you. Explore SPECS and find your

    Jun 16 · 5mo agoLaunch page

Store data

App Store
SPECS
SPECS App Storev1.0.5.017+
Specs IncLifestyle· 2 languages
Updated 58d ago
Rating
★ 5.004 ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2026-06-16218 MB
Store Screenshots (4)
Latest Release Notes (v1.0.5.0)

Bug fixes

Meet SPECS, a computer built into see-through augmented reality glasses. Our vision is to make computing more human by helping you learn, work, play, create, and get things done together in the world around you. Explore SPECS and find your fit: Use the SPECS app to explore the latest SPECS AR glasses. See how they look on you with virtual try-on and find your fit, right from your iPhone. Discover what SPECS can do: With SPECS AR glasses, you can learn to draw with guidance on the paper in front of you, practice basketball with a real ball and hoop, or play dominoes with friends at the same table. The computer helps, but you're the one building the skill, making something, and connecting with other people. See-through lenses bring digital experiences into your surroundings, and you interact naturally with your hands and voice. We call this instinctual computing, built around how you see, think, and act. Technology should add to your life, not cut you out of it. Try a limited preview of SPECS Intelligence: Explore patterns in your time, attention, and relationships, and discover your Digital Love Language and Superpowers. You don't need SPECS AR glasses to try it. Join the waitlist for early access: Join the waitlist for early access to the fuller SPECS Intelligence experience, designed to work across Mac, iPhone, and SPECS AR glasses. We're building it to understand your goals, priorities, and routines and anticipate when help would be useful. Learn more about SPECS at specs.com.

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Social21%
  • Display Ads21%
  • Organic Search16%
  • Direct15%
  • Other28%

Countries

  • United States53%
  • France12%
  • Germany4%
  • Canada3%
  • India3%

Search

Domain authority 72Domain registered 1997-09-18

KeywordMonthly volume
even realities67.4K
specs64.3K
ray ban meta52.8K
new meta glasses20.2K
snap specs11.5K

Traffic data: Vaneform

Pricing

Public pricing: FreeRaw source text; structured plans are extracted after website capture.

Pages & changes

Tracked since 2026-09-18

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, airy density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“See your world through a new Lens”

Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.

Conversion path: Full-Bleed Canvas / Video / 3D + Photography / Live Video → Direct Checkout / View Pricing

  • Brand Manifesto & Curiosity

Palette · click to copy

5-D design score7.7 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Arial
Primary visual
Photography / Live Video
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Sharp · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #303030;
  --surface: #202020;
  --foreground: #ffffff;
  --muted-foreground: #aaaaaa;
  --accent: #58898e;
  --radius: 0px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #303030 (~47%) · Surface #202020 (~32%) · Text #FFFFFF (~2%) · Muted Text #AAAAAA (~18%) · Accent #58898E (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Sharp; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does SPECS get?
Vaneform estimates 613.6K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is SPECS and what platforms does it support?
SPECS is catalogued under Consumer Electronics & Accessories: See your world through a new Lens. Supported platforms: Mobile App, API.

Related products in this category

Hardware & Physical Products / Consumer Electronics & Accessories

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.