Scott Barger

Co-Founder

First product launched 11y ago

Total monthly visits: 1.9M; Up11.9%MoMSep 2026
Public revenue: Undisclosed; No public revenue across products
Products: 1; Since Apr 2015
Latest launch: 11y ago; Zwift1.9M visits/mo

100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic

Portfolio · Last 12 months

Monthly visits

Products

Products and research metrics
Product	Tagline	Category	Visits · Sep	MoM	Launched	Revenue	Actions
Zwiftzwift.comMade for riders who want more.	Made for riders who want more.	Fitness & Workouts	1.9M	Up11.9%	2015-04	Undisclosed

Timeline

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

Nov 1 · 14d ago
- Zwift Homepage headline (H1) changed to “ABOUT COOKIES ON THIS SITE”Positioning
  INDOOR CYCLING MADE FUN→ABOUT COOKIES ON THIS SITE
- Zwift Adopted technology: CloudflareFeatures
  —→Cloudflare
- Zwift Adopted technology: Cloudflare Bot ManagementFeatures
  —→Cloudflare Bot Management
- Zwift Removed technology: HotjarFeatures
  Hotjar→—
- Zwift Adopted technology: Priority HintsFeatures
  —→Priority Hints