Zwift
Uses AIEstablished LeaderMade for riders who want more.
zwift.com Google Play App StoreHealth & Wellness / Fitness & Workouts
- Monthly visits
- 1.9M
- Up11.9%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $19.99/mo
- Higher than 77% of peersNiche median $9.99/mo
- Launched
- 11y ago
- 2015-04-02 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Ride, run, and train with your community, from home.
Jan 22, 2021 · 5y agoLaunch page
Launched on App StoreLaunch
Zwift: Indoor cycling made fun Join millions of people on the app that makes indoor cycling fun for everyone. Whether you’re a seasoned athlete or just starting, jump into virtual bike rides in immersive 3D worlds, challenge yourself on epi
Dec 10, 2016 · 9y agoLaunch page
Launched on Product HuntLaunch
Turn indoor cycling workouts into fun, social adventures
Apr 2, 2015 · 11y agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsZwift makes an online fitness app for cyclists and runners: users connect a smart trainer, bike or treadmill to the app and power an avatar through 3D virtual worlds, joining group rides, races and structured training plans on a monthly or annual membership.
Store data
Workout, Ride and Race at Home
- Rating
- ★ 3.9526.8K ratings
- Install scale
- 1,000,000+Min 1M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2019-05-12Store metadata
The following routes now have badges and XP available for runners: Flat Route Run, Loop de Loop Run, Volcano Flat Run, and Beach Island Loop Run. New wheels are available in the Drop Shop: Shimano C36, Shimano C50, Shimano C60, and Shimano C99. Zwifters can now deselect all screenshots at the end of an activity. Route sorting preferences are now saved between sessions and shared between cycling and running modes.
Join millions of people on the app that makes indoor cycling fun for everyone. Whether you’re a seasoned athlete or just starting, jump into virtual bike rides in immersive 3D worlds, challenge yourself on epic climbs, and explore endless roads. With racing, group rides, cycling workouts, and structured training plans, Zwift can deliver serious fitness results. Connect Your Bike Seamlessly connect your bike and smart trainer or smart bike – including ones from Zwift, Wahoo, Garmin, and more – to your smartphone, tablet, or AppleTV, and start chasing your fitness goals from the comfort of your home. Immersive Virtual Worlds Explore over a hundred routes in 12 immersive, virtual worlds. Whether it's the epic climbs in Watopia or the serene beauty of the Scottish highlands, every ride is a new chance to explore. Join a Global Community Join a global community pulsing with energy and enthusiasm. Connect with friends, make new ones, and immerse yourself in group rides, races, and events. Track your stats and stay connected with friends, clubs, and the community—on and off the bike— with the Zwift Companion app. Zwift even connects to Strava, ensuring a seamless fitness tracking experience. Indoor Training Plans, Tailored to You Our world-class coaches and champion cyclists have crafted plans and workouts for every level. Whether you’re starting out or stepping it up, find your perfect plan. With flexible options, from quick 30-minute burns to long endurance rides, Zwift also has 1000s of on-demand workouts that fit your schedule and goals. Race Any Time Of Day Racing riders from around the world is one of the most effective ways to get fit. But don’t be intimidated! Zwift is home to the world’s largest community of competitors—from first-time racers to elite athletes—guaranteeing there’s a friendly challenge for everyone. Ride and Run! Not just for cyclists, Zwift welcomes runners too. Sync your smart treadmill or footpod device — you can get our RunPod directly from Zwift—and step into the worlds of Zwift, where every walk or run gets you one step closer to your goals. Join Zwift Today There’s never been a better time to combine fun with real results. Download Zwift now and start from wherever you are with a 14-day free trial. Download today Please see the Terms of Use at zwift.com
- Rating
- ★ 4.7421.4K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2016-12-103747 MB
Improved stability.
Zwift: Indoor cycling made fun Join millions of people on the app that makes indoor cycling fun for everyone. Whether you’re a seasoned athlete or just starting, jump into virtual bike rides in immersive 3D worlds, challenge yourself on epic climbs, and explore endless roads. With racing, group rides, cycling workouts, and structured training plans, Zwift can deliver serious fitness results. Connect Your Bike Seamlessly connect your smart bike, like Zwift Ride, or your bike and smart trainer – including ones from Zwift, Wahoo, Garmin, and more – to your smartphone, tablet, or AppleTV, and start chasing your fitness goals from the comfort of your home. Immersive Virtual Worlds Explore over a hundred routes in 12 immersive, virtual worlds. Whether it's the epic climbs in Watopia or the serene beauty of the Scottish highlands, every ride is a new chance to explore. Join a Global Community Join a global community pulsing with energy and enthusiasm. Connect with friends, make new ones, and immerse yourself in group rides, races, and events. Track your stats and stay connected with friends, clubs, and the community—on and off the bike— with the Zwift Companion app. Zwift even connects to Strava, ensuring a seamless fitness tracking experience. Indoor Training Plans, Tailored to You Our world-class coaches and champion cyclists have crafted plans and workouts for every level. Whether you’re starting out or stepping it up, find your perfect plan. With flexible options, from quick 30-minute burns to long endurance rides, Zwift also has 1000s of on-demand workouts that fit your schedule and goals. Race Any Time Of Day Racing riders from around the world is one of the most effective ways to get fit. But don’t be intimidated! Zwift is home to the world’s largest community of competitors—from first-time racers to elite athletes—guaranteeing there’s a friendly challenge for everyone. Ride and Run! Not just for cyclists, Zwift welcomes runners too. Sync your smart treadmill or footpod device — you can get our RunPod directly from Zwift—and step into the worlds of Zwift, where every walk or run gets you one step closer to your goals. Join Zwift Today There’s never been a better time to combine fun with real results. Download Zwift now and start from wherever you are with a free trial for first-time users. Download today Please see the Terms of Use at zwift.com/terms, and EULA at support.zwift.com/en_us/end-user-license-agreement-rymuiTZr
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct37%
- Organic Search36%
- Paid Search9%
- Referrals6%
- Other12%
Countries
- United States19%
- Germany13%
- United Kingdom12%
- Denmark6%
- France5%
Search
Domain authority —Domain registered 2004-04-19
| Keyword | Monthly volume |
|---|---|
| zwift | 161.4K |
| zwift ride | 24.8K |
| zwift bike | 13.5K |
| zwifte | 11.6K |
| ズイフト | 3,090 |
Traffic data: Vaneform
Pricing
Trial: Eligible new customers get a 14-day free trial when signing up for a monthly Zwift or Zwift Plus membership. · 2 paid tiers ($19.99–$29.99) · Up to 17% off annually · Observed 2026-11-03 · Pricing page
Entry price $19.99/mo, Higher than 77% of peers; “Fitness & Workouts” median is $9.99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.zwift.com/
- Pricingwww.zwift.com/pricing Snapshot 2026-11-03
- Featuresus.zwift.com/products/zwift-ride-kickr-core-2 Snapshot 2026-11-03
Changes
Design
3D Tactile (Dark canvas, balanced density) featuring full-bleed canvas / video / 3d layout and 3d render / tactile object visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“INTRODUCING ZWIFT+”
Full-Bleed Canvas / Video / 3D hero structure paired with start free / sign up CTA and live generated output showcase.
Conversion path: Full-Bleed Canvas / Video / 3D + 3D Render / Tactile Object → Start Free / Sign Up · Trust bar: Live Generated Output Showcase
- Brand Manifesto & Curiosity
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Archivo Black / Arial
- Hero layout
- Full-Bleed Canvas / Video / 3D
- Primary visual
- 3D Render / Tactile Object
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Live Generated Output Showcase
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: 3D Tactile
Rendered 3D objects, soft studio lighting, and tactile material depth.
## Design Tokens
```css
:root {
--background: #345f86;
--surface: #768367;
--foreground: #ffffff;
--muted-foreground: #a2a4a1;
--accent: #ff6415;
--radius: 9999px;
--font-heading: "Archivo Black", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #345F86 (~27%) · Surface #768367 (~48%) · Text #FFFFFF (~6%) · Muted Text #A2A4A1 (~11%) · Accent #FF6415 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Large Hero Product Shot
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: 3D Tactile (Dark canvas, balanced density) featuring full-bleed canvas / video / 3d layout and 3d render / tactile object visuals.
## Avoid
- Flat unstyled wireframes
- Cluttered text walls competing with the 3D focal point
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Zwift cost?
- Zwift: $19.99/mo (annual billing available); Zwift Plus: $29.99/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Zwift get?
- Vaneform estimates 1.9M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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