Creators

Esben Friis-Jensen

Co-founder of @getuserflow and @Cobalt_io - Jack of all trades, master of none.

@esbenfj 1,026 X followersFirst product launched 5y ago

Total monthly visits
87.2K
Down16.9%MoMSep 2026
MRR
$375KClaimed
Starter Story · 2026-11-06“How We Bootstrapped Our SaaS Tool To 7 Figures Per Year”
Products
1
Since Mar 2021
Latest launch
5y ago
Userflow87.2K visits/mo · $375K/mo (claimed)
100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic & revenue

Portfolio · Last 12 months
Monthly visits
Monthly revenue & equivalents1 / 1 products with revenue evidence
Nov 2026
Userflow$375K/moSelf-reported eq.

Products

Products and research metrics
ProductVisits · SepActions
UserflowMCPBuilding software is getting easier. Getting people to use it is not.87.2K

Timeline

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

  1. Nov 6 · 9d ago

    • Userflow disclosed MRR $375KClaimed revenue

      How We Bootstrapped Our SaaS Tool To 7 Figures Per Year · Starter Story

  2. Nov 1 · 14d ago

    • Userflow Homepage headline (H1) changed to “Building software is getting easier. Getting people to use it is not.”Positioning

      Fast, No-Code User Onboarding→Building software is getting easier. Getting people to use it is not.

    • Userflow Adopted technology: Cloudflare ZarazFeatures

      —→Cloudflare Zaraz

    • Userflow Adopted technology: CookiebotFeatures

      —→Cookiebot

    • Userflow Adopted technology: EmotionFeatures

      —→Emotion