Building software is getting easier. Getting people to use it is not.
userflow.com Chrome Web StoreCustomer Service & Success / Onboarding & Retention
- Monthly visits
- 87.2K
- Down16.9%MoMSep 2026
- Entry price
- $300/mo
- Higher than 86% of peersNiche median $50/mo
- Launched
- 5y ago
- 2021-03-10 · Est.
Traffic & revenue
- Nov 2026$375KSelf-reported MRR · unverified
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by date“How We Bootstrapped Our SaaS Tool To 7 Figures Per Year”
Marketing moves
Launches, search & content, referrals, promotions- Guess who just got ROASTED Awesome experience with @asmartbear and @esbenfj We talked about the challenges of growing Senja from $1,000,000 ARR Lots to reflect on, and execute But for now I am just feeling grateful for their time And t
@helloitsolly · 2026-10-14 · 57 likes · 3 reposts · 4,249 views
Launched on BetaListLaunch
Userflow – Build customized in-app tours and checklists, without code — Build customized in-app tours and checklists, without code
Apr 25, 2021 · 5y agoLaunch page
Launched on Show HN (55 pts · 11 comments)Launch
No/Low code in-app onboarding guides for SaaS businesses
Mar 10, 2021 · 5y agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsMCP Server & Agent Ecosystem
- Exposed tool capabilities:
- User OnboardingProduct ToursFeature AdoptionFlowAI BuilderFlowAI SignalsAdoption Agent
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct46%
- Referrals17%
- Organic Search14%
- Social10%
- Other13%
Countries
- United Kingdom18%
- United States18%
- Brazil9%
- India6%
- Canada3%
Search
Domain authority —Domain registered 2002-10-22
| Keyword | Monthly volume |
|---|---|
| user flow | 14.8K |
| mouseflow | 7,720 |
| userflow | 6,410 |
| onboarding flow example instead of using cursor | 230 |
| how do i create a virtual walkthourgh with images | 180 |
Traffic data: Vaneform
Pricing
Trial: Try Userflow free for 14 days. · 2 paid tiers ($300–$500) · Up to 20% off annually · Enterprise custom tier · Observed 2026-11-11 · Pricing page
Entry price $300/mo, Higher than 86% of peers; “Onboarding & Retention” median is $50/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Building software is getting easier. Getting people to use it is not.”
Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials
- Pain Relief & Replacement
- Large Hero Product Shot
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Figtree
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #fffdf8;
--surface: #f6f0e9;
--foreground: #121941;
--muted-foreground: #686b7a;
--accent: #77a9f5;
--radius: 9999px;
--font-heading: "Figtree", ui-sans-serif, system-ui, sans-serif;
--font-body: "Figtree", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFDF8 (~57%) · Surface #F6F0E9 (~28%) · Text #121941 (~7%) · Muted Text #686B7A (~5%) · Accent #77A9F5 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Userflow cost?
- Essentials: $300/mo (annual billing available); Studio: $500/mo (annual billing available); Enterprise: Contact sales. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Userflow get?
- Vaneform estimates 87.2K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Userflow and what platforms does it support?
- Userflow is catalogued under Onboarding & Retention: Building software is getting easier. Getting people to use it is not.. Supported platforms: Browser Extension, MCP Server, API.
- What is Userflow's publicly disclosed revenue?
- Starter Story records a founder-reported figure of $375K /mo stated on 2026-11-06.Source
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These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
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|---|---|---|---|
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| GainsightKeep a good thing growing. | — | 124.5K | $200M/yrClaimed |
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