Products

Userflow

AI-nativeMCPSkill

Building software is getting easier. Getting people to use it is not.

userflow.com Chrome Web StoreCustomer Service & Success / Onboarding & Retention

AI Benchmark
Desktop
Mobile
Monthly visits
87.2K
Down16.9%MoMSep 2026
MRR
$375KClaimed
Disclosed 2026-11-06Starter Story
Entry price
$300/mo
Higher than 86% of peersNiche median $50/mo
Creators
Esben Friis-Jensen
@esbenfj· 1,026 followersCo-created with Sebastian Seilund
Launched
5y ago
2021-03-10 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026 · Oct 2026 pending
MRRSelf-reported, unverified · Starter Story
  • Nov 2026$375KSelf-reported MRR · unverified
Events1 revenue disclosure · 21 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-11-06$375K/moClaimedStarter Story

    “How We Bootstrapped Our SaaS Tool To 7 Figures Per Year”

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on BetaListLaunch

    Userflow – Build customized in-app tours and checklists, without code — Build customized in-app tours and checklists, without code

    Apr 25, 2021 · 5y agoLaunch page

  • Launched on Show HN (55 pts · 11 comments)Launch

    No/Low code in-app onboarding guides for SaaS businesses

    Mar 10, 2021 · 5y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Starter Story2 team members
2022-10-13Source

How We Bootstrapped Our SaaS Tool To 7 Figures Per Year

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Store data

Chrome Web Store
Chrome Web Store Chrome Web Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct46%
  • Referrals17%
  • Organic Search14%
  • Social10%
  • Other13%

Countries

  • United Kingdom18%
  • United States18%
  • Brazil9%
  • India6%
  • Canada3%

Search

Domain authority —Domain registered 2002-10-22

KeywordMonthly volume
user flow14.8K
mouseflow7,720
userflow6,410
onboarding flow example instead of using cursor230
how do i create a virtual walkthourgh with images180

Traffic data: Vaneform

Pricing

Essentials
$300/mo
Billed annually $240/mo-20%
1,000 MAUs · Unlimited team members · Unlimited Experiences (Flows, Tours, Checklists, Tooltips, Announcements, etc.) · 2 Environments · 500 requests / min
Studio
$500/mo
Billed annually $400/mo-20%
1,000 included · 500 AI credits per month · Unlimited team members · 3 Environments (with ability to add Environments & Products) · 1,000 requests / min
Enterprise
Contact sales
Custom MAUs & AI credits · Custom number of products & environments

Trial: Try Userflow free for 14 days. · 2 paid tiers ($300–$500) · Up to 20% off annually · Enterprise custom tier · Observed 2026-11-11 · Pricing page

Entry price $300/mo, Higher than 86% of peers; “Onboarding & Retention” median is $50/mo.View pricing benchmark

Pages & changes

Tracked since 2026-07-31

Key pages

Weekly snapshots
www.userflow.com/ Snapshot 2026-11-12

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Building software is getting easier. Getting people to use it is not.”Positioning

    Fast, No-Code User Onboarding→Building software is getting easier. Getting people to use it is not.

  2. Nov 1 · 14d ago

    Adopted technology: Cloudflare ZarazFeatures

    —→Cloudflare Zaraz

  3. Nov 1 · 14d ago

    Adopted technology: CookiebotFeatures

    —→Cookiebot

  4. Nov 1 · 14d ago

    Adopted technology: EmotionFeatures

    —→Emotion

  5. Nov 1 · 14d ago

    Removed technology: Font AwesomeFeatures

    Font Awesome→—

  6. Nov 1 · 14d ago

    Adopted technology: GSAPFeatures

    —→GSAP

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Building software is getting easier. Getting people to use it is not.”

Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Figtree
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #fffdf8;
  --surface: #f6f0e9;
  --foreground: #121941;
  --muted-foreground: #686b7a;
  --accent: #77a9f5;
  --radius: 9999px;
  --font-heading: "Figtree", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Figtree", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFDF8 (~57%) · Surface #F6F0E9 (~28%) · Text #121941 (~7%) · Muted Text #686B7A (~5%) · Accent #77A9F5 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Userflow cost?
Essentials: $300/mo (annual billing available); Studio: $500/mo (annual billing available); Enterprise: Contact sales. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Userflow get?
Vaneform estimates 87.2K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Userflow and what platforms does it support?
Userflow is catalogued under Onboarding & Retention: Building software is getting easier. Getting people to use it is not.. Supported platforms: Browser Extension, MCP Server, API.
What is Userflow's publicly disclosed revenue?
Starter Story records a founder-reported figure of $375K /mo stated on 2026-11-06.Source

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