Michael Easter

NYT bestselling author (The Comfort Crisis, Scarcity Brain). I write Two Percent, the #1 Health/Wellness Substack newsletter and host the Two Percent podcast.

@michael_easter 16.8K X followersFirst product launched 3y ago

Total monthly visits: 161.3K; Aug 2026
Public revenue: Undisclosed; No public revenue across products
Products: 1; Since Mar 2023
Latest launch: 3y ago; Twopct161.3K visits/mo

100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic

Portfolio · Last 12 months

Monthly visits

Aug 2026

Twopct161.3K

Products

Products and research metrics
Product	Tagline	Category	Visits · Aug	MoM	Launched	Revenue	Actions
Twopcttwopct.comTwo Percent with Michael Easter \| Substack	Two Percent with Michael Easter \| Substack	Fitness & Workouts	161.3K	—	2023-03	Undisclosed

Timeline

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

Nov 1 · 14d ago
- Twopct Removed technology: Headless UIFeatures
  Headless UI→—
- Twopct Removed technology: PreactFeatures
  Preact→—
- Twopct Adopted technology: ReactFeatures
  —→React
- Twopct Adopted technology: React RouterFeatures
  —→React Router
Mar 17, 2023 · 3y ago
- Twopct launchedNew product

Traffic

Products

Timeline

Nov 1 · 14d ago

Mar 17, 2023 · 3y ago