Creators

Evelyn Rusli

Reporter, Wall Street Journal

@evelynrusli 35.2K X followers wpcomvipwpvip.com First product launched 9y ago

Total monthly visits
13.1K
Down18.7%MoMOct 2026
Public revenue
Undisclosed
No public revenue across products
Products
1
Since Jun 2017
Latest launch
9y ago
Yumi13.1K visits/mo
100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic

Portfolio · Last 12 months
Monthly visits

Products

Products and research metrics
ProductVisits · OctActions
YumiOSSREAL FOOD.REAL PURPOSE.™13.1K

Timeline

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

  1. Nov 1 · 14d ago

    • Yumi Homepage headline (H1) changed to “REAL FOOD. REAL PURPOSE.™”Positioning

      THE SUPER BREAKFAST BAR→REAL FOOD. REAL PURPOSE.™

    • Yumi Removed technology: Amazon PayFeatures

      Amazon Pay→—

    • Yumi Removed technology: Amazon SESFeatures

      Amazon SES→—

    • Yumi Removed technology: Amazon Web ServicesFeatures

      Amazon Web Services→—

    • Yumi Removed technology: Buy with PrimeFeatures

      Buy with Prime→—