Ben Edwards

Founder of Swappa.

@bennybeta 9,725 X followersFirst product launched 11y ago

Total monthly visits: 2.9M; Down4.9%MoMOct 2026
Public revenue: Undisclosed; No public revenue across products
Products: 1; Since Jul 2015
Latest launch: 11y ago; Swappa2.9M visits/mo

100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic

Portfolio · Last 12 months

Monthly visits

Products

Products and research metrics
Product	Tagline	Category	Visits · Oct	MoM	Launched	Revenue	Actions
Swappaswappa.comUsed Tech You Can Trust	Used Tech You Can Trust	Marketplaces & Classifieds	2.9M	Down4.9%	2015-07	Undisclosed

Timeline

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

Nov 1 · 14d ago
- Swappa Homepage headline (H1) changed to “Used Tech You Can Trust”Positioning
  Buy + Sell + Save→Used Tech You Can Trust
- Swappa Adopted technology: Cloudflare Bot ManagementFeatures
  —→Cloudflare Bot Management
- Swappa Adopted technology: Google Font APIFeatures
  —→Google Font API
- Swappa Removed technology: LodashFeatures
  Lodash→—
- Swappa Adopted technology: Microsoft AdvertisingFeatures
  —→Microsoft Advertising