Creators

Joe Cohen

CEO of @selfdecode, host of The Joe Cohen Show Podcast. Helping you biohack your way to optimal health by exposing the truth and lies in the health industry.

@thejoecohenshow 2,362 X followersthejoecohenshow.com First product launched 9y ago

Total monthly visits
233.6K
Down10.7%MoMSep 2026
ARR
$2.7MClaimed
≈ $225K/mo · Starter Story · 2026-11-06“I Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA”
Products
1
Since Mar 2017
Latest launch
9y ago
SelfDecode233.6K visits/mo · $2.7M/yr (claimed)
100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic & revenue

Portfolio · Last 12 months
Monthly visits
Monthly revenue & equivalents1 / 1 products with revenue evidence
Nov 2026
SelfDecode$225K/moSelf-reported eq.

Products

Products and research metrics
ProductVisits · SepActions
SelfDecodeSAVE UP TO233.6K

Timeline

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

  1. Nov 11 · 3d ago

    • SelfDecode Pricing model changed from one_time to subscriptionPricing

      one_time→subscription

    • SelfDecode Added Family Plan planPlan

      —→USD300/year (billed annually)

    • SelfDecode Added Supreme 40x Whole Genome Bundle planPlan

      —→USD2398/?; USD7194/?

  2. Nov 6 · 9d ago

    • SelfDecode disclosed ARR $2.7MClaimed revenue

      I Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA · Starter Story

  3. Nov 1 · 14d ago

    • SelfDecode Removed technology: Amazon PayFeatures

      Amazon Pay→—