Products

CleanMyMac

Uses AIEstablished Leader

Making Your Mac Life Simpler

macpaw.com App Store DiscordUtilities / System Utilities

AI Benchmark
Desktop
Mobile
Monthly visits
1.1M
Down2.8%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$1.95/mo
Lower than 94% of peersNiche median $8.995000000000001/mo
Creators
Ihor Makhnyk
No social account linkedCo-created with Ivan Kuziv, kosovan
Launched
6y ago
2020-04-28 · Est.

Traffic

Monthly visitsData through Sep 2026
Events8 changes · 1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • CleanMyMac introduces Browser CareLaunch

    CleanMyMac by MacPaw introduced Browser Care for CleanMyMac. The post says it finds resource-heavy Chrome tabs, pauses them to free Mac memory, and clears clutter.

    Nov 5 · 8d agoX Post

  • CleanMyMac launched on Product HuntLaunch

    Smart and effortless Mac care

    Oct 18, 2024 · 2y agoSource

  • Launched on App StoreLaunch

    CleanMyMac Clean & protect your computer CleanMyMac is a Mac cleaner that goes beyond basic cleaning. Tidy up your digital universe, neutralize malware threats, clean up your cloud storage, and optimize your entire Mac. KEY FEATURES - Clean

    Apr 28, 2020 · 6y agoLaunch page

Store data

App Store
CleanMyMac
CleanMyMac App Storev5.5.74+
MacPaw Way LtdUtilitiesProductivity· 12 languages
Updated 4mo ago
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2020-04-28145 MB
Store Screenshots (10)
Latest Release Notes (v5.5.7)

Fixed: - A number of minor issues and known crashes to ensure CleanMyMac's stable performance

CleanMyMac Clean & protect your computer CleanMyMac is a Mac cleaner that goes beyond basic cleaning. Tidy up your digital universe, neutralize malware threats, clean up your cloud storage, and optimize your entire Mac. KEY FEATURES - Clean up your Mac effortlessly Trim gigabytes of outdated cache files, broken downloads, logs, and unneeded email attachments. Visualize your storage space and see what your Mac hides. - Eliminate the latest malware threats Keep your Mac safe with in-depth malware scans powered by Moonlock, an advanced cybersecurity tech. Identify keyloggers, adware, ransomware, and more, and clear browsing data for complete privacy and peace of mind. - Enjoy a smoother, faster Mac experience Manage background processes to speed up your Mac when it struggles. Prevent overheating and slow performance with smart CPU and memory monitors. - Uninstall apps, leaving no trace behind Take full control of your apps: uninstall applications completely and keep things up to date. Clear out the leftover junk from apps you deleted long ago. - Free up GBs of cloud storage Clean up your cloud storage to make room for what you truly need. Review and declutter files that are already synced and reclaim valuable space. - Clear duplicates & similar images Locate and delete duplicates, similar pictures, and large files you haven't opened in a long time. Don’t let your Mac get overcrowded with files of one-time use. WHY YOU SHOULD CHOOSE CLEANMYMAC - Notarized by Apple to meet macOS security standards - Over 29 million downloads & more than 16 years of experience - Regularly updated to support the latest macOS and Apple silicon - Designed exclusively for Mac: no clutter, just clarity - Winner of the Red Dot Award and the UX Design Awards 2021 - Developed by MacPaw, a trusted Mac software company CleanMyMac takes over time-consuming maintenance, keeping your Mac clean, efficient, and secure. Loved by millions of users and praised for its simplicity, CleanMyMac is the only app you need for ultimate Mac care. WHAT MAC EXPERTS SAY “Of all the utilities that can keep a Mac tidy and with space to spare, CleanMyMac is the best, without a doubt. It does exactly what it says and does it with style and precision.” — Forbes “If you don’t know your DNS cache from your universal binaries, then a well-designed app such as CleanMacMac can simplify these tasks for you and help to keep your Mac fighting fit.” — MacWorld “Built to help extend the lifespan of your Mac, CleanMyMac features redesigned solutions for background optimization and scanning. With CleanMyMac, you know you’re getting comprehensive coverage for your machine.” — The Mac Observer TRY CLEANMYMAC FREE FOR 7 DAYS Choose between the Basic and Plus plans, both available as a yearly subscription or a one-time purchase. Enjoy a 7-day free trial with any plan. After the trial, you'll be automatically charged according to your selected payment plan. See the pricing details in the Information section under In-App Purchases. Have questions? We are always here to help. Please message our support using the contact below. https://macpaw.com/support/contact Terms of Service https://macpaw.com/cleanmymac-terms-of-service-mas Privacy Policy https://macpaw.com/cleanmymac-privacy-policy Mac is a trademark of Apple Inc.

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

No traffic channel or country breakdown data for this website yet.

Search

Domain authority —Domain registered 2008-07-17

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

CleanMyMac
$3.33/mo
Moonlock
$4.5/mo
ClearVPN
$3.75/mo
Gemini 2
$1.95/mo

Trial: None · 4 paid tiers ($1.95–$4.5) · Observed 2026-11-03 · Source page

Entry price $1.95/mo, Lower than 94% of peers; “System Utilities” median is $8.995000000000001/mo.View pricing benchmark

Pages & changes

Tracked since 2026-07-31

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 12d ago

    Homepage headline (H1) changed to “Software that feels human”Positioning

    Amazing Apps to Improve Your Every Day→Software that feels human

  2. Nov 1 · 12d ago

    Adopted technology: Amazon ALBFeatures

    —→Amazon ALB

  3. Nov 1 · 12d ago

    Adopted technology: GSAPFeatures

    —→GSAP

  4. Nov 1 · 12d ago

    Removed technology: Google AnalyticsFeatures

    Google Analytics→—

  5. Nov 1 · 12d ago

    Adopted technology: HotjarFeatures

    —→Hotjar

  6. Nov 1 · 12d ago

    Adopted technology: HubSpotFeatures

    —→HubSpot

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and 3d render / tactile object visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Eney”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + 3D Render / Tactile Object → Start Free / Sign Up

  • Category Positioning Anchor

Palette · click to copy

5-D design score7.5 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Fixel
Primary visual
3D Render / Tactile Object
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with 3D Tactile)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f2f2f2;
  --foreground: #080808;
  --muted-foreground: #686868;
  --accent: #f13bd0;
  --radius: 16px;
  --font-heading: "Fixel", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Fixel", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~47%) · Surface #F2F2F2 (~43%) · Text #080808 (~4%) · Muted Text #686868 (~3%) · Accent #F13BD0 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and 3d render / tactile object visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does CleanMyMac cost?
CleanMyMac: $3.33/mo; Moonlock: $4.5/mo; ClearVPN: $3.75/mo; Gemini 2: $1.95/mo. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does CleanMyMac get?
Vaneform estimates 1.1M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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