Payload CMS
Uses AIThe Agentic Content Framework
payloadcms.com Source★ 45.8KMIT DiscordSoftware Development / Backend, Databases & Storage
- Monthly visits
- 163.2K
- Down21.2%MoMOct 2026
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 5y ago
- 2021-03-02 · Est.
Traffic & revenue
- Oct 2026$100Self-reported MRR · unverified
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by dateMarketing moves
Launches, search & content, referrals, promotions- Why Your Winning Strategy Keeps Blowing Accounts.
@blueguardiancom · 2026-11-12 · 21 likes · 6 reposts · 4,239 views
- $5.18M paid. 3,954 payouts. An average payout of $1,310. Behind every payout is a trader who took the step, stayed consistent, and made it happen. From getting started to receiving their first payouts, we’re proud to be part of every mile
@blueguardiancom · 2026-11-11 · 46 likes · 15 reposts · 6,302 views
- CPI comes out today at 8:30 AM ET. 📈 It shows how much prices went up in October. Will you be watching?
@blueguardiancom · 2026-11-10 · 46 likes · 8 reposts · 6,474 views
Launched on DevHuntLaunch
Payload — Open-source Next.js-native headless CMS
Oct 1 · 44d agoLaunch page
At the time: 207K visits/moVisits: prior 3 mo -23%, next 1 mo -21%Payload CMS launched on Product HuntLaunch
TypeScript headless CMS + app framework
Oct 9, 2023 · 3y agoSource
Payload CMS launched on Product HuntLaunch
The best TypeScript CMS developer experience there is
Jul 19, 2022 · 4y agoSource
Payload CMS launched on Product HuntLaunch
Developer-first TypeScript & React headless CMS
May 12, 2021 · 5y agoSource
Payload CMS launched on Show HN (7 pts · 3 comments)Launch
Payload CMS–a new, self-hosted TypeScript CMS
Mar 2, 2021 · 5y agoSource
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsHeadless CMS and application framework
Open Source & Self-Hosting
- GitHub Stars
- ★ 45.8K
- Forks
- 4,428
- License
- MIT
- Primary language
- TypeScript
Traffic sources
Traffic breakdown
Channels
- Organic Search51%
- Direct29%
- Referrals12%
- Other7%
Countries
- United States16%
- Germany10%
- India10%
- Poland5%
- United Kingdom4%
Search
Domain authority 75Domain registered 2018-04-02
| Keyword | Monthly volume |
|---|---|
| payload cms | 55.1K |
| payload | 42.2K |
| payloadcms | 3,020 |
| playload | 1,860 |
| nextjs cms | 1,540 |
Traffic data: Vaneform
Pricing
Public pricing: PaidRaw source text; structured plans are extracted after website capture.
Pages & changes
Key pages
Weekly snapshots- Homepayloadcms.com/
- Featurespayloadcms.com/use-cases Snapshot 2026-11-03
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Dark Developer (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“The Agentic Content Framework”
Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up
- Category Positioning Anchor
- Large Hero Product Shot
- Code & Terminal
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Geist / Geist Mono
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Dark Developer (with Minimal Monochrome)
Deep dark surfaces, monospace typography, terminal/code snippets, and high-precision borders.
## Design Tokens
```css
:root {
--background: #050505;
--surface: #1b1d20;
--foreground: #ffffff;
--muted-foreground: #a3a3a3;
--accent: #f5f5f5;
--radius: 4px;
--font-heading: "Geist", ui-sans-serif, system-ui, sans-serif;
--font-body: "Geist", ui-sans-serif, system-ui, sans-serif;
--font-mono: "Geist Mono", ui-monospace, monospace;
}
```
Color area ratio: Background #050505 (~58%) · Surface #1B1D20 (~20%) · Text #FFFFFF (~10%) · Muted Text #A3A3A3 (~7%) · Accent #F5F5F5 (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Code & Terminal
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Dark Developer (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Warm pastel backgrounds
- Playful cartoon illustrations
- Oversized pill buttons everywhere
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Payload CMS get?
- Vaneform estimates 163.2K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Payload CMS and what platforms does it support?
- Payload CMS is catalogued under Backend, Databases & Storage: The Agentic Content Framework. Supported platforms: API.
- Is Payload CMS open source?
- Payload CMS has a public repository (https://github.com/payloadcms/payload) under the MIT license, recording 45.8K GitHub stars, and supporting self-hosted deployment.Source
- What is Payload CMS's publicly disclosed revenue?
- Indie Hackers records a founder-reported figure of $100 /mo stated on 2026-10-03.Source
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