sweetgreen
Established LeaderInspiring healthier communities
sweetgreen.com App Store Google PlayIndustry Software / Restaurants & Food Service
- Monthly visits
- 1.1M
- Down8.2%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 13y ago
- 2013-01-23 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- can’t rush a good thing. marinated for 24 hours, our rotisserie-seasoned chicken is tender, juicy, and layered with deep, savory flavor.
@sweetgreen · 2026-11-12 · 7 likes · 1 reposts · 583 views
- who’s got time to cook? we do. five NEW warm plates. all hearty. saucy. and deeply flavorful.
@sweetgreen · 2026-11-11 · 6 likes · 2 reposts · 508 views
- LET US COOK, new warm plates are officially on the menu. made from scratch (just not by you).
@sweetgreen · 2026-11-10 · 14 likes · 0 reposts · 4,087 views
sweetgreen launched on Product HuntLaunch
Free delivery from sweetgreen to your office
Sep 26, 2018 · 8y agoSource
sweetgreen launched on Product HuntLaunch
Order, pay, rewards. It's so clean, you can eat off it.
Jan 21, 2016 · 10y agoSource
Launched on App StoreLaunch
Get Green With It — Download the app and join SG Rewards for free Order and Earn — Earn points on every order and redeem rewards Plan Ahead — Skip the line and order ahead for in-restaurant pickup. Keep it Fresh — Explore our most enticing
Jan 23, 2013 · 13y agoLaunch page
Store data
- Rating
- ★ 4.88173.7K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2013-01-23100 MB
In addition to general bug fixes and performance improvements, this update introduces improvements to our ordering, sharing, and customize flows.
Get Green With It — Download the app and join SG Rewards for free Order and Earn — Earn points on every order and redeem rewards Plan Ahead — Skip the line and order ahead for in-restaurant pickup. Keep it Fresh — Explore our most enticing limited-edition bowls and seasonal specials. Start From Scratch — Create your very own with over 1 million ways to customize. Do It Again — Favorite you go-to orders and reorder them with ease in just a few taps. The Gift of Green - Purchase gift cards directly in the app. Find us on Instagram (@sweetgreen), Facebook (facebook.com/sweetgreen), and Twitter (@sweetgreen), or drop us a line at http://sweetgreen.com/contact.
- Rating
- ★ 4.845,458 ratings
- Install scale
- 500,000+Min 500K installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2013-02-04Store metadata
In addition to general bug fixes and performance improvements, this update introduces improvements to our ordering, sharing, and customize flows.
Get Green With It — Download the app and join SG Rewards for free Order and Earn — Earn points on every order and redeem rewards Plan Ahead — Skip the line and order ahead for in-restaurant pickup. Keep it Fresh — Explore our most enticing limited-edition bowls and seasonal specials. Start From Scratch — Create your very own with over 1 million ways to customize. Do It Again — Favorite you go-to orders and reorder them with ease in just a few taps. The Gift of Green - Purchase gift cards directly in the app. Find us on Instagram (@sweetgreen), Facebook (facebook.com/sweetgreen), and Twitter (@sweetgreen), or drop us a line at http://sweetgreen.com/contact.
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Organic Search43%
- Direct31%
- Paid Search13%
- Email3%
- Other9%
Countries
- United States91%
- China4%
- Canada1%
- India1%
Search
Domain authority —Domain registered 2002-11-10
| Keyword | Monthly volume |
|---|---|
| sweetgreen | 129.7K |
| sweet greens | 23K |
| sweet green | 15.7K |
| sweetgreen menu | 10.1K |
| sweetgreens | 9,950 |
Traffic data: Vaneform
Pricing
Public pricing: FreeRaw source text; structured plans are extracted after website capture.
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Minimal Monochrome (Dark canvas, balanced density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Fall’s Best Dressed”
Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
Conversion path: Full-Bleed Canvas / Video / 3D + Photography / Live Video → Direct Checkout / View Pricing
- Brand Manifesto & Curiosity
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Helvetica Neue / Arial
- Hero layout
- Full-Bleed Canvas / Video / 3D
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #984625;
--surface: #f4f3e7;
--foreground: #f2f0dd;
--muted-foreground: #d5c7a8;
--accent: #dfff52;
--radius: 9999px;
--font-heading: "Helvetica Neue", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #984625 (~68%) · Surface #F4F3E7 (~17%) · Text #F2F0DD (~5%) · Muted Text #D5C7A8 (~8%) · Accent #DFFF52 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Full-Bleed Canvas / Video / 3D
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Full-Bleed Canvas / Video / 3D hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring full-bleed canvas / video / 3d layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does sweetgreen get?
- Vaneform estimates 1.1M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is sweetgreen and what platforms does it support?
- sweetgreen is catalogued under Restaurants & Food Service: Inspiring healthier communities. Supported platforms: Mobile App.
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