产品

Zwift

含 AI成熟标杆

供骑行者使用的室内骑行应用,可进行虚拟骑行、训练和比赛,并提供个性化教练与视频路线。

zwift.com Google Play App Store健康 / 健身训练

AI 竞品立项评估
桌面端
移动端
月访问
1.9M
上升11.9%环比2026 年 9 月
公开收入
未公开
暂无公开收入证据
入门价
$19.99/月
高于同类 77% 的产品同类中位数 $9.99/月
创作者
Alarik Myrin
未关联社交账号与 Eric Min、Jon Mayfield 等 5 人 共创
首次发布
11 年前
2015-04-02 · 估算

访问

月访问数据截至 2026 年 9 月
事件6 个变化

营销动作

发布、搜索与内容、引荐、促销
  • 在 Product Hunt 发布发布

    Ride, run, and train with your community, from home.

    2021 年 1 月 22 日 · 5 年前发布页

  • 在 Google Play 发布发布

    Workout, Ride and Race at Home

    2019 年 5 月 12 日 · 7 年前发布页

  • 在 App Store 发布发布

    Zwift: Indoor cycling made fun Join millions of people on the app that makes indoor cycling fun for everyone. Whether you’re a seasoned athlete or just starting, jump into virtual bike rides in immersive 3D worlds, challenge yourself on epi

    2016 年 12 月 10 日 · 9 年前发布页

  • 在 Product Hunt 发布发布

    Turn indoor cycling workouts into fun, social adventures

    2015 年 4 月 2 日 · 11 年前发布页

第三方评测与案例拆解

获客渠道拆解、工程师评测与开源档案
GetLatka团队 372 人融资 $614.4M
2026-11-04查看原文

Zwift makes an online fitness app for cyclists and runners: users connect a smart trainer, bike or treadmill to the app and power an avatar through 3D virtual worlds, joining group rides, races and structured training plans on a monthly or annual membership.

商店数据

Google Play · App Store
Zwift: Indoor Cycling Fitness
Zwift: Indoor Cycling Fitness Google Playv1.120.0 (164452)Everyone

Workout, Ride and Race at Home

Zwift, Inc.Health & Fitness
最近更新 2 个月前
评分
★ 3.9526.8K 个评分
安装规模
1,000,000+至少 1M 次安装
价格与内购
免费无内购
首次上架
2019-05-12商店公开档案
星级评分分布(1★–5★)5星占比 63% · 1星差评 18%
5
63%
4
9%
3
6%
2
4%
1
18%
商店宣传与界面截图(12 张)
最近更新日志 (v1.120.0 (164452))

The following routes now have badges and XP available for runners: Flat Route Run, Loop de Loop Run, Volcano Flat Run, and Beach Island Loop Run. New wheels are available in the Drop Shop: Shimano C36, Shimano C50, Shimano C60, and Shimano C99. Zwifters can now deselect all screenshots at the end of an activity. Route sorting preferences are now saved between sessions and shared between cycling and running modes.

Join millions of people on the app that makes indoor cycling fun for everyone. Whether you’re a seasoned athlete or just starting, jump into virtual bike rides in immersive 3D worlds, challenge yourself on epic climbs, and explore endless roads. With racing, group rides, cycling workouts, and structured training plans, Zwift can deliver serious fitness results. Connect Your Bike Seamlessly connect your bike and smart trainer or smart bike – including ones from Zwift, Wahoo, Garmin, and more – to your smartphone, tablet, or AppleTV, and start chasing your fitness goals from the comfort of your home. Immersive Virtual Worlds Explore over a hundred routes in 12 immersive, virtual worlds. Whether it's the epic climbs in Watopia or the serene beauty of the Scottish highlands, every ride is a new chance to explore. Join a Global Community Join a global community pulsing with energy and enthusiasm. Connect with friends, make new ones, and immerse yourself in group rides, races, and events. Track your stats and stay connected with friends, clubs, and the community—on and off the bike— with the Zwift Companion app. Zwift even connects to Strava, ensuring a seamless fitness tracking experience. Indoor Training Plans, Tailored to You Our world-class coaches and champion cyclists have crafted plans and workouts for every level. Whether you’re starting out or stepping it up, find your perfect plan. With flexible options, from quick 30-minute burns to long endurance rides, Zwift also has 1000s of on-demand workouts that fit your schedule and goals. Race Any Time Of Day Racing riders from around the world is one of the most effective ways to get fit. But don’t be intimidated! Zwift is home to the world’s largest community of competitors—from first-time racers to elite athletes—guaranteeing there’s a friendly challenge for everyone. Ride and Run! Not just for cyclists, Zwift welcomes runners too. Sync your smart treadmill or footpod device — you can get our RunPod directly from Zwift—and step into the worlds of Zwift, where every walk or run gets you one step closer to your goals. Join Zwift Today There’s never been a better time to combine fun with real results. Download Zwift now and start from wherever you are with a 14-day free trial. Download today Please see the Terms of Use at zwift.com

Zwift: Indoor Cycling Fitness
Zwift, IncHealth & Fitness
最近更新 4 个月前
评分
★ 4.7421.4K 个评分
上月新增评分
—
价格与内购
免费内购数据未同步
首次上架
2016-12-103747 MB
星级评分分布(1★–5★)5星占比 87% · 1星差评 3%
5
87%
4
7%
3
2%
2
1%
1
3%
商店宣传与界面截图(6 张)
最近更新日志 (v1.118.2)

Improved stability.

Zwift: Indoor cycling made fun Join millions of people on the app that makes indoor cycling fun for everyone. Whether you’re a seasoned athlete or just starting, jump into virtual bike rides in immersive 3D worlds, challenge yourself on epic climbs, and explore endless roads. With racing, group rides, cycling workouts, and structured training plans, Zwift can deliver serious fitness results. Connect Your Bike Seamlessly connect your smart bike, like Zwift Ride, or your bike and smart trainer – including ones from Zwift, Wahoo, Garmin, and more – to your smartphone, tablet, or AppleTV, and start chasing your fitness goals from the comfort of your home. Immersive Virtual Worlds Explore over a hundred routes in 12 immersive, virtual worlds. Whether it's the epic climbs in Watopia or the serene beauty of the Scottish highlands, every ride is a new chance to explore. Join a Global Community Join a global community pulsing with energy and enthusiasm. Connect with friends, make new ones, and immerse yourself in group rides, races, and events. Track your stats and stay connected with friends, clubs, and the community—on and off the bike— with the Zwift Companion app. Zwift even connects to Strava, ensuring a seamless fitness tracking experience. Indoor Training Plans, Tailored to You Our world-class coaches and champion cyclists have crafted plans and workouts for every level. Whether you’re starting out or stepping it up, find your perfect plan. With flexible options, from quick 30-minute burns to long endurance rides, Zwift also has 1000s of on-demand workouts that fit your schedule and goals. Race Any Time Of Day Racing riders from around the world is one of the most effective ways to get fit. But don’t be intimidated! Zwift is home to the world’s largest community of competitors—from first-time racers to elite athletes—guaranteeing there’s a friendly challenge for everyone. Ride and Run! Not just for cyclists, Zwift welcomes runners too. Sync your smart treadmill or footpod device — you can get our RunPod directly from Zwift—and step into the worlds of Zwift, where every walk or run gets you one step closer to your goals. Join Zwift Today There’s never been a better time to combine fun with real results. Download Zwift now and start from wherever you are with a free trial for first-time users. Download today Please see the Terms of Use at zwift.com/terms, and EULA at support.zwift.com/en_us/end-user-license-agreement-rymuiTZr

商店图标、评分分布、安装量级与宣传截图同步自 Apple App Store、Google Play 与 Chrome 应用商店。

流量来源

2026 年 9 月

访问构成

渠道

  • 直接访问37%
  • 自然搜索36%
  • 付费搜索9%
  • 外部引荐6%
  • 其他12%

国家/地区

  • 美国19%
  • 德国13%
  • 英国12%
  • 丹麦6%
  • 法国5%

搜索

站点权重 —域名注册 2004-04-19

关键词月搜索量
zwift161.4K
zwift ride24.8K
zwift bike13.5K
zwifte11.6K
ズイフト3,090

流量数据:Vaneform

定价

Zwift
$19.99/月
按年付 $199.99/年省 17%
Zwift Plus
$29.99/月
按年付 $299.99/年省 17%

试用:Eligible new customers get a 14-day free trial when signing up for a monthly Zwift or Zwift Plus membership. · 2 档付费($19.99–$29.99) · 年付最高省 17% · 观察于 2026-11-03 · 原定价页

入门价 $19.99/月,高于同类 77% 的产品;「健身训练」中位数 $9.99/月。查看定价基准

页面与变化

开始记录于 2015-04-02

关键页面

每周快照

变化

  1. 11 月 1 日 · 13 天前

    首页主标题(H1)改为「ABOUT COOKIES ON THIS SITE」定位

    INDOOR CYCLING MADE FUN→ABOUT COOKIES ON THIS SITE

  2. 11 月 1 日 · 13 天前

    新增采用技术栈:Cloudflare功能

    —→Cloudflare

  3. 11 月 1 日 · 13 天前

    新增采用技术栈:Cloudflare Bot Management功能

    —→Cloudflare Bot Management

  4. 11 月 1 日 · 13 天前

    移除技术栈:Hotjar功能

    Hotjar→—

  5. 11 月 1 日 · 13 天前

    新增采用技术栈:Priority Hints功能

    —→Priority Hints

  6. 11 月 1 日 · 13 天前

    移除技术栈:TrustArc功能

    TrustArc→—

设计

首屏视觉分析与 :root CSS

山地骑行三维场景铺满首屏,白色超粗标题叠加蓝绿底色,橙色公告条与胶囊按钮形成鲜明焦点。

首屏预览 · 点击放大

首屏讲了什么与转化路径

“INTRODUCING ZWIFT+”

全幅骑行场景铺底,顶部叠加导航,居中标题下置橙色胶囊按钮。

首屏转化路径:全屏画布、视频或 3D 场景叠标题 + 3D 建模或立体材质对象 → 免费开始 / 立即注册 · 配合首屏直接展示真实生成作品建立信任

色板 · 点击复制

五维设计评分7.6 / 10
字体与排版
8.0
色彩与对比
8.0
构图与留白
8.0
细节与工艺
7.0
风格辨识度
7.0

结构

字体
Archivo Black / Arial
主视觉
3D 建模或立体材质对象
信任背书
首屏直接展示真实生成作品
导航
顶部通栏导航
明暗与密度
深色 · 适中
圆角与层级
胶囊 · 有阴影
预览 AI 设计说明全文(含 :root CSS 变量与版式规则)只写风格参数,禁止复刻该产品的品牌名、标志、文案与图片
# 设计说明:3D 拟物

3D 渲染物件、柔光与材质感,按钮和卡片有体积。

## 设计参数

```css
:root {
  --background: #345f86;
  --surface: #768367;
  --foreground: #ffffff;
  --muted-foreground: #a2a4a1;
  --accent: #ff6415;
  --radius: 9999px;
  --font-heading: "Archivo Black", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

色彩面积配比:背景 #345F86(约 27%) · 面板 #768367(约 48%) · 正文 #FFFFFF(约 6%) · 次要文字 #A2A4A1(约 11%) · 强调 #FF6415(约 8%)。背景与面板占绝大部分面积,强调色只用于主按钮与当前激活状态。

## 版式与转化结构

- 首屏版式:全屏画布、视频或 3D 场景叠标题
- 导航结构:顶部通栏导航
- 明暗与密度:深色 · 适中
- 圆角与层级:胶囊;用阴影区分层级
- 主视觉载体:3D 建模或立体材质对象
- 转化动作:免费开始 / 立即注册 · 信任背书采用首屏直接展示真实生成作品
- 标题切入点:品牌宣言与好奇心
- 首屏组件特征:首屏大幅产品界面
- 空间布局拆解:全幅骑行场景铺底,顶部叠加导航,居中标题下置橙色胶囊按钮。
- 视觉特征总结:山地骑行三维场景铺满首屏,白色超粗标题叠加蓝绿底色,橙色公告条与胶囊按钮形成鲜明焦点。

## 避免

- 扁平线框图标混用
- 大段文字

请按上面的设计参数与版式实现界面:颜色只用这些变量,强调色只给主要操作与当前状态。只采用这种风格,禁止复刻任何参考产品的品牌名、标志、文案与图片。

问题与证据

Zwift 的价格是多少?
Zwift: $19.99/月(提供年付); Zwift Plus: $29.99/月(提供年付). 观察于 2026-11-03。 当前计费条件、用量限制与税费以来源页面为准。来源
Zwift 的网站访问量是多少?
Vaneform 估算 2026-09 网站访问量为 1.9M。访问量包含重复访问,付费客户数与收入需分别查看对应证据。来源

同分类研究对象

健康 / 健身训练

这些产品属于同一目录分类。选型时请进一步核对客户任务、功能与部署要求。