Creators

Rand Fishkin

Founder of SparkToro, prev Moz

@randfish 466.5K X followersFirst product launched 12y ago

Total monthly visits
818.2K
Up3.4%MoMSep 2026moz accounts for 88%
Public revenue (mo. eq.)
$5.1MClaimed
2 / 3 products with public revenue claims
Products
3
Since Apr 2014
Latest launch
13mo ago
Alertmouse<5K visits/mo
100% full-depth creator dossier open: complete product portfolio, 12-month combined traffic & MRR curves, shipping cadence, and timeline events.

Traffic & revenue

Portfolio · Last 12 months
Monthly visitsLog scale
Monthly revenue & equivalents1 / 3 products with revenue evidence
Nov 2026
SparkToro$125K/moSelf-reported eq.

Products

Products and research metrics
ProductVisits · SepActions
mozShow up in search. Show up in AI. Own the results.722.2K
SparkToroMCPYour customers won't tell you where they go online. SparkToro will.94.1K
AlertmouseMCPSimple, free email alerts. Prioritized , filtered & graphed. We catch the Gouda stuff.<5K

Timeline

Launches, marketing, revenue milestones, and pricing/plan/positioning changes across products

  1. Nov 7 · 8d ago

    • SparkToro disclosed ARR $1.5MClaimed revenue

      SparkToro Update: How We Hit $1.5M ARR And 1,500+ Paying Customers in Two Years · Starter Story

  2. Nov 1 · 14d ago

    • moz Homepage headline (H1) changed to “Show up in search. Show up in AI. Own the results.”Positioning

      Higher rankings. Quality traffic. Measurable results.→Show up in search. Show up in AI. Own the results.

    • moz Removed technology: Google AdsFeatures

      Google Ads→—

    • moz Removed technology: Google AnalyticsFeatures

      Google Analytics→—

    • moz Removed technology: HubSpot AnalyticsFeatures

      HubSpot Analytics→—